Last week a friend and I were talking over coffee about music we’d recently discovered. He’s great at finding bands that we both totally dig. He’s so good at it that I have a hard time finding bands he’d like that he’s not already aware of. In describing the bands to each other we often use the common phrase, “They sound like so-and-so.”
How many times has your product or business been easily compared to “so-and-so’s”? Was it shared as marginally better (or marginally worse)? “Yeah, it’s kind of like Acme X, but with a few extra features.” Is your product just another in a plethora of offerings in the same space?
In a time of a million choices in known spaces, we’re in desperate need of adventurers. Those who are bold and daring need to look for an opportunity to create something that’s not just better or great, or even remarkable, but something that is exceptional. There are wide-open spaces to be discovered. Spaces that can’t be compared to what we know now.
Be the adventurer, find the unknown, and be incomparable.